Hi, Im AlexA Software Engineer

Developed and optimised new features for Vodafone’s high-traffic pay-monthly journey, using React, Next.js, and LaunchDarkly to enhance user experience and performance. Collaborated on migrating a monolithic app to microservices, delivering scalable solutions for enterprise clients with React, TypeScript, and Node.js.

Led a team to deliver the WebX project, improving user experience across the platform, and mentored junior developers in front-end best practices.

Worked across multiple products in a technology-agnostic environment using React, Vue.js, Gatsby, and Next.js to deliver high-performance websites with a focus on SEO, page load optimisation, and accessibility. Improved product performance using Core Web Vitals, Lighthouse, and waterfall testing.

Led the migration of a codebase using JAMstack and Contentful to enhance content delivery for Canadian customers. Standardised analytics across products by developing a Contentful plugin and spearheaded efforts to achieve WCAG 2.1 AA accessibility standards, ensuring a fully accessible platform.

Developed and maintained new features for Just Eat's blogs across UK and international markets, including interactive elements and performance optimisations using HTML, CSS, JavaScript, and PHP. Led a team to create personalised micro-sites for high-profile brands such as The X Factor, KFC, and NHS using React, Node.js, and AWS, handling high traffic volumes.

Built an internal component library with React, NPM, and Storybook to ensure brand consistency. Architected the British Takeaway Awards website and Bannerama, a tool for creating custom HTML marketing banners across various regions. Recruited and mentored developers to enhance team performance.

Designed new brands and developed responsive websites using HTML5, CSS3, JavaScript, and jQuery for clients in industries like aesthetics, recruiting, fitness, and entertainment. Worked with Senior Designers and Engineers to deliver high-performance websites with innovative UX/UI features.

Led optimisation efforts by developing white-label components that improved performance through lazy loading, minified assets, and SEO-optimised content.

Designed and developed responsive WordPress templates using HTML, CSS, PHP, and jQuery. These templates were used in an internal generator to create personalised websites for small businesses in the UK and US. Additionally, designed marketing assets for UK and US campaigns, including brochures, posters, expo stands, and partnership advertisements